Sheer International

July 22, 2014

Röyksopp & Robyn premiere their ‘Do It Again’ video on VEVO

Röyksopp and Robyn premiere their ‘Do It Again’ video on VEVO. ‘Do It Again’ is the first single to be taken from the critically- acclaimed ‘Do It Again’ mini-album out now on Dog Triumph via Wall of Sound and Cooking Vinyl.

The video for “Do It Again” was shot in Mexico by award-winning Danish filmmaker Martin de Thurah. The short film is called “Our Hearts’ Desires” and is set in an unspecified era where a revolution is in the making. It tells the story of desire, ecstasy and forbidden love. Says de Thurah, “‘Do It Again’ feels like it’s an unstoppable pop mantra of something out of hand. A spiralling hypnotic maelstrom. The video touches ‘our hearts’ desires’: deep passions; revolutions full of hope and excitement; a dream of freedom; obsession; the ecstasy and escapism; the darkness. And it ends in a mix of violence and laughter, freedom and the loss of free will. All of this somehow ends on a note of hope through struggle. Something worth fighting for. Do it again.”

Svein Berge from Röyksopp adds “I feel that the video in a clever way manages to emphasize one of the main themes of the song – doing something that might be considered morally wrong, and yet going through with it, fully aware of the consequences and potential repercussions. Some of these actions are driven by choice – others by necessity.” Robyn concurs, saying, “I´m pleased that, for me, the video stirs up a feeling of chaos which is what we talked about quite a bit when we wrote ‘Do It Again.’ Life takes you to a critical point and even though it might not make you happy, when it´s over, you want to go back.” Adds Röyksopp’s Torbjørn Brundtland, “Being there on these locations, the crew, the actors and the locals made it an unforgettable experience. Oh, and yes, in a good way, I might add.”

Röyksopp and Robyn are currently playing their sold-out “Do It Again” tour with dates throughout Europe, Scandinavia, America and Canada. “Robyn and Röyksopp leave the Bowl dancing, and far from alone.” (Los Angeles Times)

Röyksopp and Robyn’s “Do It Again” mini-album hit #1 on the iTunes Electronic chart in over 10 countries including the UK, U.S, Germany, Sweden, Holland, Canada and Japan and entered Top 10 on the iTunes Album chart in over 10 countries including U.S, Australia and France with a #1 chart position in Sweden. “Do It Again” entered the Official UK Album Chart mid week at #8. The “Do It Again” mini-album serves as an introduction to the new Röyksopp album. Details to be announced soon.